First Nations Journalists and the open media community will be able to learn more about Passing the Message Stick and the next phase of developing persuasive messages on key issues relevant to truth-telling, treaty and representation in the lead-up to the upcoming referendum.
Passing the Message Stick is a framework developed to change the story in messaging for media platforms and human rights campaigns using language that takes away deficit concepts that disengage audiences and places the power back to what First Nations people want.
Widjabul Wia-bal Chief executive of GetUp Larrisa Baldwin-Roberts says her research on strength-based messaging is based on how the use of data and persuasion works in social media and other platforms. She says these practices haven’t got us anywhere and this new platform and formula focuses on how to deliver strong messages that say what you stand for. Larissa shares more about Passing the Message Stick with Kirstyn Lindsay for CAAMA Radio.
Go to the Passing the Message Stick Events page to register for training and updated briefings and join the movement of media makers working towards strengthening messaging on self-determination and justice.
